The Voice of The Lake

Creative idea

Lake Ohrid is UNESCO World heritage site, but pollution is destroying its nature. Telekom decided to use its network to help. Using sensors and meteorological models, we collected real time data from the lake. Collaborating with world-renown composer Dzijan Emin, we developed a complex algorithm that translated the data into live music so the world could hear the Voice of the Lake. Every change of weather conditions and pollution was influencing the music in real time. Over 1.5 million people from 140 countries heard the Lake and the government passed a new law to enforce tighter protection of the Lake.

Brand name: Makedonski Telekom
Advertiser / client: Makedonski Telekom
Product / service: Telecommunications
Campaign name: The Voice of The Lake
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi Skopje
Additional company: Publicis Groupe Skopje
Production company: Vertigo Visuals
Executive creative director: Vasilije Corluka
Creative director: Dejan Spirkoski
Copywriter: Vladimir Lazoroski
Designer: Jovan Petrushevski
Account director (agency): Katerina Deanoska
Media director: Igor Celebic
Managing director: Aleksandra Dilevska Simova
Pr director: Sasho Duljanov
Music: Dzijan Emin
Post production: Aleksandar Jakovlev
Digital production: VORHOL Skopje
Additional company: Executive Manager - Jelena Vekic Creative Director - Milan Stojanov Digital Solutions Specialist - Aleksandar Popovski