Silver Love

Creative idea

How does love make you feel? How young do you feel when you fall in love? Love knows no age. And yet, many believe that at some point, we should stop falling in love, stop starting over, stop dreaming. But life has other plans. In the so-called silver age—a time often seen as an ending—many people are proving it's actually a new beginning. They rediscover curiosity, the desire to explore new hobbies, new experiences—and yes, new love. Protergia stands by them, offering programs and benefits that allow them to live freely, with energy, security, and independence.

Brand name: Protergia
Advertiser / client: Protergia
Product / service: Protergia
Campaign name: Protergia Brand Campaign
Agency network: INDEPENDENT AGENCY
Agency: The Newtons Laboratory SA
Production company: Boo Productions SA
Agency chief executive officer: Andreas Grigoriadis
Executive creative director: Giannis Sorotos
Creative director: Andreas Grigoriadis, Giannis Sorotos, Dimitris Vikelis
Art director: Danai Vlassopoulou
Copywriter: Andreas Grigoriadis, Giannis Sorotos
Account director (agency): Maria Foskolou, Chrysanthi Spertou
Film production: Boo Productions SA
Director: Argyris Papadimitropoulos
Director of photography: Giorgos Karvelas
Music: Bounce
Additional company: Editor: Panos Daoultzis Color: Agelos Mantzios, MetaPost Marketing Manager/Protergia: Anastasia Makrogkika Senior Brand Marketing Manager/Protergia: Eirini Portaliou Senior Media & Advertising Officer/Protergia: Kyriakos Pachos Marketing Director/Protergia: Maro Asimaki