Merge Mansion - A Twisted Game

Awards: Shortlist
Entry code: 0102010GD23
Agency: Reaktor, Helsinki
Advertiser / client: Metacore
Group: A. FILM, Short Online film

Creative idea

Merge Mansion is a simple, relaxing mobile game all about renovating a condemned mansion that Grandma Ursula gifts to her granddaughter. As players progress the family’s secrets are slowly revealed, painting a dark portrait of all involved. This juxtaposition of light-hearted renovation and gardening-themed merge puzzles paired with dark and mysterious lore has resulted in 45+ million downloads. The film takes that recipe for success to the next level – by adding a spoonful of true crime, a pinch of detective story tropes, and one Internet darling du jour.

Brand name: Merge Mansion
Advertiser / client: Metacore
Product / service: Mobile Game
Campaign name: A Twisted Game
Agency: Reaktor, Helsinki
Additional company: Bacon Production, Bacon X, Tantor Films
Creative director: Jan Sederlöf
Art director: Elisa Konttinen
Copywriter: Akseli Kouvo
Account director (agency): Roosa Ketola
Film production: Bacon Films
Director: Martin Werner
Director of photography: Lasse Frank
Music: Asger Baden
Agency producer: Mette Jermiin
Post production: Bacon X
Post production producer: Louise Ryge


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