TheVR's Famous Order Twitch Stream

Creative idea

As part of the McDonald's Famous Order campaign series, the brand collaborated with Hungary's top content creator duo, TheVR, to promote its unique menu recommendation. The collaboration manifested in an unconventional campaign spot: in this video, the duo played their own game characters in a playthrough, which they narrated in their authentic style. What made the campaign spot special was that it premiered live on TheVR's own Twitch channel.

Brand name: McDonald's Hungary
Advertiser / client: McDonald's Hungary
Product / service: food
Campaign name: TheVR's Famous Order
Agency network: INDEPENDENT AGENCY
Agency: feat. Budapest
Media agency: OMD
Production company: Studio-X
Agency chief executive officer: Attila Probáld
Chief creative officer: Tamás Persely
Creative director: Patrik Béky
Copywriter: Marcell Martin
Account director (agency): Bori Csizmadia
Strategic planner / strategist: Zorka Pál
Director: Máté Brauner