Mission Incredible

Creative idea

According to market research, people turn to their primary bank when they consider getting a loan. Even if the procedure is more difficult than sending an online inquiry to Cofidis. In order to convince these prospective clients we need to show them how easy and user friendly it is to get a loan from Cofidis. Our goal is to open our prospects’ minds and convince them that it is worth turning to Cofidis as the first option. We created a quest related to getting a loan. The elite squad always has 2 different plans. Plan A is Cofidis of course…

Brand name: Cofidis
Advertiser / client: Cofidis
Product / service: Cofidis online loans
Campaign name: Cofidis as plan A
Agency network: INDEPENDENT AGENCY
Agency: Spice Communication, Budapest
Production company: TheLab3
Creative director: Herpay Kazi
Art director: Szabolcsi László
Copywriter: Balázs Kornél
Account director (agency): Deres Ibolya
Managing director: Náray-Kovács Gergely
Strategic planner / strategist: Simonics István
Film production: Simon Dániel
Director: Kostyál Márk
Director of photography: Kostyál Márk
Additional company: Gauffer: Vida Sándor Focus puller: Kamerda Károly Designer: Lódi Csaba Grip: Tóth Janó Sound: Juhász Róbert Stunt coordinator: Farkas Balázs Stylist: Ferencz Zsófi Make up artist: Webber Krisztina Editing: Várfoki „Zoulu” Colorist: Stalter Anna Junior account manager: Zanathy Réka