Shutter Ads

Creative idea

Shutter Ads turned bars’ closed shutters into a new media space for Heineken. By simply redirecting the existing media budget from outdoors to bars’ shutters and displaying messages of hope bars got the support they needed when they weren’t making any revenue.

Brand name: Heineken
Advertiser / client: Heineken
Product / service: Heineken
Campaign name: Shutter Ads
Agency network: PUBLICIS
Agency: Publicis Italy, Milan
Production company: TresBien - Argentina; Prodigious/JAJAFilms - Spagna; Prodigious - Italia
Executive creative director: Mihnea Gheorghiu, Michele Picci
Creative director: Eoin Sherry
Art director: Andrea Sarcullo, Ivan Montebello, Thomas Aito
Copywriter: Ruxandra Drilea, Margherita Teodori
Account director (agency): Gonzalo Gutiérrez, Alessandra Granata, Matteo Pellegrini
Client account director: David Pagnoni, Eleni Charakleia, Ilaria Lorenzetti
Strategic planner / strategist: James Moore, Natasha Wallace
Music: Sizzer
Agency producer: Francesca Zazzera, Alessandra Caldi
Additional company: Global Chief Creative Officer Publicis WW: Bruno Bertelli Chief Creative Officer Publicis Italy: Cristiana Boccassini
 Creative Supervisor: Giuseppe Vescovi Creative Supervisor: Rosario Floridia Head of Social Client Services and Strategy: Alessandro Bochicchio Senior Social Media Manager: Carola Bracci Production e Print Manager: Tina Paolella Production e Print Manager: Daniela Inglieri Editor: Tommaso Bianchi