Plastic Junk Car

Creative idea

The junk car collecting metal is an iconic social signal in Georgia, the subject of Coubs, memes, Tik Toks, etc. But statistically, one citizen produces 42.6kg of plastic waste annually. So, we thought, what if we use the junk car phenomenon for good? TENE is a first-ever Georgian recycling company. Since TENE collects plastic, we invented a Plastic Junk Car! Instead of metal, it would collect plastic and offer eco-friendly USB cables in exchange. Our objective was to raise awareness about environmental issues and introduce the culture of collecting and recycling plastic to the everyday lives of Georgian people.

Brand name: Tene
Advertiser / client: Tene
Product / service: Tene
Campaign name: Plastic Junk Car
Agency network: INDEPENDENT AGENCY
Agency: Leavingstone, Tbilisi, Georgia
Creative director: Lasha D. Kotori
Art director: /Junior Designer: Nutsa Kakulia
Copywriter: Juniors: Sopo Lomineishvili, Ratexandre
Designer: Lead: Matassi Sulakauri
Account director (agency):
Film production: Lilu Urushadze
Additional company: Creative Chairman: Levan Lepsveridze Chief Creative Officer: Anze Jereb Head Of Advertising: Anika Gavasheli Advertiser: Keto Akhvlediani Motion Designer: Luka Shvelidze Drone Driver: Gela Tarieladaze Voiceover by Heima Production Copy: Tatia Darsadze