Shelters of Learning
Creative idea
Our entry is a low-tech, accessible solution designed to support Ukrainian preschoolers during wartime. We created a paper puppet theater that can be downloaded, printed, and assembled by anyone, anywhere, without the need for electricity or internet. This innovative tool helps children develop essential skills and provides psychological relief by allowing them to act out real-life scenarios with their favorite characters, even in the most challenging circumstances.
Brand name: UNICEF
Advertiser / client: UNICEF
Product / service: Sparks of Superpowers - Puppet Theatre for Preschoolers
Campaign name: Shelters of Learning
Agency network: MCCANN WORLDGROUP
Agency: McCann Kyiv
Web address: https://spilnoteka.org/lyalkovyj-teatr-iskorky-supersyl/
Agency chief executive officer: Serhiy Uryn
Chief creative officer: Eugene Kaminskiy
Creative director: Oleksandr Netrebchuk
Art director: Victoria Nikonenko
Copywriter: Kateryna Goryslavets
Designer: Viktoria Nikonenko
Account director (agency): Yulia Andrushko
Client account director: Olga Rozhankivska
Additional company: Catalin Dobre, CCO and Co-CEO, McCann Worldgroup Romania
Copywriters:
Danylo Galyko
Designers:
Tetyana Grednyova
Olha Babchak
Iryna Korchuk
Mariya Sheremet
Junior Account Manager:
Yulia Molyuga
