The SSE 500

Creative idea

Faced with declining alumni donations, SSE Riga needed a fresh approach to reengage its community. Instead of traditional fundraising appeals, the idea was to speak the language alumni knew best: finance. Inspired by Wall Street, The SSE 500 transformed students into assets within a live charity stock index. A custom-built platform simulated a real stock exchange, where alumni could “invest” in students. With gamified trading, leaderboards, and dynamic pricing, the campaign turned giving into a competitive, finance-driven experience.

Brand name: Alumni Association of the Stockholm School of Economics in Riga
Advertiser / client: Alumni Association of the Stockholm School of Economics in Riga
Product / service: Alumni Association of the Stockholm School of Economics in Riga which provides student scholarships
Campaign name: The SSE 500
Agency network: MCCANN WORLDGROUP
Agency: McCANN Riga
Web address: https://iqfund.lv/
Agency chief executive officer: Kristaps Silins
Chief creative officer: Valters Jonats
Creative director: Sintija Popena
Art director: Linda Justa
Designer: Linda Justa
Account director (agency): Ragnars Krumins
Managing director: Madara Gore Berzina
Strategic planner / strategist: Tomass Konstantinovs
Photographer: Edgars Drusts