CAP THE TAP

Creative idea

Turkey is about to face serious water problems in the near future. Finish started a campaign to save Turkey’s water. Despite serious progress, there is still considerable amount of people who will not change their lifestyle to use water caoutiously. Simple, easy to apply ways to prevent waste is required to increase the amount we save. We redesigned the Finish Rinse Aid cap, so once the bottle is finished it works as a perlator and saves water… Just one product proved that it can save 9 liters of water per minute.

Brand name: FINISH
Advertiser / client: RECKITT
Product / service: Finish Rinse Aid
Campaign name: CAP THE TAP
Agency network: HAVAS
Agency: Havas Turkey
Production company: Master Model
Executive creative director: Volkan Dalkılıç
Art director: Selim Burunkaya, Cansu Bayrambey
Copywriter: Ülkü Can
Designer: Formul Design- Umut Demirel, Master Model-Ali Özgün
Account director (agency): İrem Kara, Buse Nur Böbür, Barış Şekerci
Managing director: Ceren Çubukcu
Film production: Depo Film
Director: Nuri Yılmazer
Music: 3K1A
Agency producer: Sıla Salgın, İrem Akalın, İdil Yalçınöz 
Additional company: CCO: Ergin Binyıldız Creative Group Head: Mert Özkaner, Şeyma Keklik, Alican Kılıçoğlu Marketing Director: Mathias Gaquiere Category Marketing Manager: Cem Oğuzcan Senior Brand Manager: Ece Erel, Göksu Balmuk, Aslı Bobat Assistant BM: Altuğ Baltalı