DOZZ

Creative idea

Dozz is a revolutionary snack: soup in a can, ready-to-drink, healthy, on-the-go. We decided to embrace its weirdness. The concept builds on the reaction of people to a soup that challenges all we know about the category. It’s weird! Just like a knight in a car wash! Absurd like a T-rex in an office. Who can’t relate? A nun in a rave? Why shouldn’t she enjoy dancing? Dozz characters might be surprising, but part of them can be found in everyone. The playful part that chooses snacks and makes it through long office hours with a smile and, from now on, without an empty belly.

Brand name: DOZZ
Advertiser / client: Food Vision
Product / service: FMCG
Campaign name: DOZZ Soup in a can
Agency network: INDEPENDENT AGENCY
Agency: AIN'T Milan
Production company: Saga film
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Agency chief executive officer: Jorg Riommi
Chief creative officer: Jorg Riommi
Executive creative director: Ruxandra Papuc
Creative director: Javier Gelpi De Fez
Art director: Arturo Vittorioso, Nadejda Ghilca
Copywriter: Javier Gelpi De Fez
Designer: Nadejda Ghilca
Account director (agency): Ivanna Skulska-Lowe
Client account director: Ivanna Skulska-Lowe
Pr director: Romanita Oprea
Film production: Saga film
Post production: Saga film
Post production producer: Eduard Draghici