Hungarian Red Cross - Would You Please

Creative idea

In the summer of 2024, Hungarian Red Cross launched a bold, humorous campaign tackling fears about blood donation and declining summer interest in charity activities: cute characters with a not-so-cute messages asked people to consider donating blood. We built an all-day on/offline journey, integrating native messages into everyday moments: using the public transporting BKK app during commutes, swiping on Tinder while waiting, ordering lunch via Wolt, listening music in spotify or buying books at Poket store-machines. Our personalised, teasing messages were everywhere: on CLPs around the busiest city sights and on billboards en route to Balaton and other holiday destinations.

Brand name: Hungarian Red Cross
Advertiser / client: Hungarian Red Cross
Product / service: Charity, Blood donations
Campaign name: Hungarian Red Cross - Would You Please
Agency network: INDEPENDENT AGENCY
Agency: Dot Creative, Budapest
Media agency: Dot Creative
Digital agency: Dot Creative
Agency chief executive officer: Attila Kassitzky
Creative director: Gábor Dobos
Art director: Regina Farkas
Copywriter: Márton Somogyi
Designer: Regina Farkas
Account director (agency): Orsolya Benke
Client account director: Örs Patthy
Media director: Attila Erős
Managing director: Attila Kassitzky
Strategic planner / strategist: Gábor Dobos
Illustrator: Regina Farkas