Find Your Tour de

Creative idea

The activation is based on a simple insight: while professional cycling takes centre stage during the Tour, most fans are not performance athletes – they are enthusiasts who experience the race in their own way. The quiz poses a few light-hearted questions and then generates a playful, personalised portrait based on a user-uploaded photo – perfect for sharing on social media. The goal was to offer an experience that goes beyond a traditional campaign – something fun, shareable and easy to localise across markets, it’s a way of welcoming everyone into the world of the Tour, regardless of how sporty they are.

Brand name: Škoda We Love Cycling
Advertiser / client: Škoda Auto
Product / service: Fan Quiz
Campaign name: Find Your Tour de
Agency network: INDEPENDENT AGENCY
Agency: Mustard s.r.o, Prague
Media agency: PHD
Web address: http://www.welovecycling.com
Agency chief executive officer: Jan Houdek
Art director: Gence Arslan
Copywriter: Františka Blažková, Martin Atanasov
Account director (agency): Šimon Kuncl
Client account director: Jan Hejna