Prime Video Staraoke

Creative idea

In 2022 Laura Pausini starred in a film about her life, aired on April 7 on Prime Video globally, but before that, she released the original movie song as a single. The challenge was to launch her film raising the curiosity of more than just fans. On April 6, 500 drones flew over the Archeological Park of Colosseum in Rome, syncing to the lyrics and music of “Scatola”, the original film song, making the sky the biggest karaoke screen ever. The lyrics were 100m high, 130m large and 60m tall, visible from kilometers distance. Laura Pausini herself joined the crowd.

Brand name: Amazon Prime Video
Advertiser / client: Amazon Prime Video
Product / service: Laura Pausini 'Pleased To Meet You'
Campaign name: Prime Video Staraoke
Agency network: OGILVY
Agency: Ogilvy Milan
Production company: T3KNE
Executive creative director: Giuseppe Mastromatteo
Creative director: Francesco Basile, Lavinia Francia
Art director: Stefano Summo
Copywriter: Antonio Mitra
Account director (agency): Eleonora Guidolin
Client account director: Claudio Grandi
Strategic planner / strategist: Luca Tapognani
Agency producer: Melina Mignani
Additional company: Ogilvy CEO:Roberta La Selva Global CCO:Liz Taylor Client:Prime Video Marketing:Helen Cowley, Kaitlyn Hoffman, Michele Picci, Laura Didoni, Giulia Mambrini Enzo Annunziata, Francesca Feller, Jago Manari, Gloria Bertazzoni,Nicola Fiorentino, Glenda Manzetto EU Snr. Creative Director Prime Video: Michele Picci