Laika 13

Creative idea

Swedish insurance company Länsförsäkringar Göteborg and Bohuslän wanted to address the link between social media and children’s mental health issues, aiming to break harmful patterns and improve well-being. In collaboration with AI specialists, a neurologist, and a psychology professor, we created Laika 13, the world’s first AI teenager raised entirely by social media. Laika allowed children to experience the negative effects of social media in real-time, deepening their understanding beyond simple warnings. Through Laika, we turned the worrying trend of social media overuse into an engaging and educational experience for children.

Brand name: Länsförsäkringar Göteborg och Bohuslän
Advertiser / client: Länsförsäkringar Göteborg och Bohuslän
Product / service: Insurance
Campaign name: Laika 13
Agency network: INDEPENDENT AGENCY
Agency: Stendahls Reklambyrå, Gothenburg
Digital agency: Stendahls
Production company: Stendahls Studios
Web address: https://www.laika13.com/
Creative director: Oscar Plasidius
Art director: Ylva Nestmark, Josefin Fridlund, Sandra Bohlin
Copywriter: Oscar Livh, Michael Schultz
Designer: Oskar Schmidt
Account director (agency): Karin Hedberg
Client account director: Helena Isaksson
Strategic planner / strategist: Karl Andersson
Pr director: Annie Lundgren
Photographer: Viktor Ragnemar
Film production: Viktor Ragnemar
Agency producer: Viktor Ragnemar
Post production: Viktor Ragnemar
Digital strategist: Christofer Falkman, Kaj Leissner
Additional company: Project manager: Anna Lotto Film & Editing: Jimmy Svensson PR: Ida Nilsson CTO: Oskar Risberg Developer: Carolina Hagman Client side Digital Strategy: Tobias Groth Project Manager: Karin Haglund Sustainabilty Manager: Lisa Bragée Digital Marketing: Oliver Häggblom Marketing Coordinator: Mikaela Agerteg