Neverending Chase

Creative idea

When small dogs are healthy and well fed, they have the energy they need to express their vitality. And one of their absolute favorite activities to do is chasing balls. That’s why we made it possible in the most spectacular way, by letting a small dog chase an especially fast and relentless ball: the one bouncing around the pitch of a Serie A football match.

Brand name: Ultima
Advertiser / client: Affinity
Product / service: Pet food
Campaign name: Neverending Chase
Agency network: HAVAS
Agency: Havas Milan
Additional company: Havas Media Group Italy, HRCLS Milan, Studio Cirasa, NGM ADV
Production company: HRCLS Milan
Executive creative director: Luissandro Del Gobbo
Creative director: Aureliano Fontana, Bruno Vohwinkel
Account director (agency): Elena Pozzi
Agency producer: Marco Guglielmo Zerbini
Post production: HRCLS Milan
Digital production: Studio Cirasa
Additional company: HEAD OF ACCOUNT MANAGEMENT - Havas Milan - Daniela Melodi ACCOUNT EXECUTIVE ASSISTANT – Havas Milan - Chiara Piazza MANAGING DIRECTOR & HEAD OF POST-PRODUCTION - HRCLS Milan – Andrea Proietti HEAD OF POST-PRODUCTION - HRCLS Milan– Paolo Guerra MOTION DESIGNER - HRCLS Milan – Stefano Maresca HEAD OF SPORTS - Havas Sports & Entertainment Italy - Edoardo Alzetta SPORTS MARKETING MANAGER - Havas Sports & Entertainment Italy - Braitner Moreira