#playforskateistan

Creative idea

Skateistan is the world’s first NGO using skateboarding and education to empower at-risk children all over the world. We brought the real-life success stories of Skateistan to the gaming world. Gamers can now ride the real-life skateparks and play with characters based on real skateistan students to directly experience the positive impact Skateistan has in the most vulnerable areas. For the first time, gamers can skate online – to help kids in real life. We created three playable characters based on real Skateistan students from Afghanistan, Cambodia and South Africa.

Brand name: Skateistan
Advertiser / client: Skateistan
Product / service: NGO
Campaign name: #playforskateistan
Agency network: DDB WORLDWIDE
Agency: Futura DDB d.o.o.
Additional company: DDB Germany
Executive creative director: Diana Sukopp
Creative director: Heitor Buchalla (DDB Germany), Martin Gillen (DDB Germany)
Art director: Heitor Buchalla, Finnja Skornia
Copywriter: Martin Gillen, Fabio Santos, Chiara Chessa, Tobias Natterer
Designer: Jure Pogačnik, Matjaž Hančič
Account director (agency): Peter Dobovičnik, Vivien Pilz (DDB Germany), Lara Ennemoser (DDB Germany)
Managing director: Gregor Firbas
Strategic planner / strategist: Ana Ribar
Pr director: Rachel Geraghty
Additional company: C.Chessa, E.Jasion, M.Jelečević, G.Čič, M.Klatzer, B.Zorčič, Ž.Pavlin, J.Dolinar, A.Nagymanyai, G.Cheng, I.Soukup, P.Unterguggenberger,@GuineaTigg,@B_Row,@MartijnZ,@JammieDodger,@Dirty WRX Guy,@KpMaxo,@Onemodus,@DawgVinci,@Brookzee99,@Demzilla,@lordsamo,@DawgVinci, @Jbooogie,@Shades Wade,@Brookzee99,@Whynot_J,@DawgVinci,@JL_Nightmare, E.Paul, E.Povilauskaite, M.Albinot, Jumas, P.Rezende, S.Heierli, AkaCorleone, The Caver, DaHouse, W.Bettin, C.Derenji, L.Mayer, B.Ismono, O.Hammas, A.Bialowas