That's how the taste looks like-photography3

Awards: Shortlist
Entry code: 1303008GD22
Agency: EFFE Bratislava
Advertiser / client: Kaltenecker
Competition: A. INDUSTRY CRAFT (Brand Communication & Design, Outdoor, Print & Publishing, Package Design), Photography

Creative idea

Kaltenecker is a small Slovak craft brewery with the widest range of beer specials on the market. How to say this message in the flood of competition? And not just to SAY this but also to SHOW this. We made an experiment. We looked at the beer specials very closely. We combined the fine art of photography with science. We have crystalized the beer. But because no camera lens can capture crystal structure, we enhanced the camera with a microscope. And that is how we visualized taste.

Brand name: Kaltenecker craft beers
Advertiser / client: Kaltenecker
Product / service: Beer
Campaign name: That's how the taste looks like
Agency: EFFE Bratislava
Creative director: Peter Rajcak, Katarina Noskajova
Art director: Stefan Hellvis Klucka
Copywriter: Peter Rajcak, Katarina Noskajova
Account director (agency): Zuzana Kovacikova
Managing director: Denisa Nemcova
Strategic planner / strategist: Daniel Abraham
Photographer: Justin Zoll


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