Khortytsia - The Island of a Mystery

Creative idea

The island of Khortytsia forms the foundation of Ukrainian history. It's a place of centuries-old history, amazing nature and breathtaking secrets, myths and legends, that no one really knows yet. The mystery of the island became the basis of the design. The Khortytsia Island brand is a graphic journey. The X sign symbolises mystery, which is gradually revealed to people in a unique way, inviting everyone to discover their own stories about Khortytsia. The more you immerse yourself in the world of the island, the more the identity is revealed. Abstract knowledge about the island becomes a personal experience: visual, tactile, sound, aromatic.

Brand name: Khortytsia National Reserve
Advertiser / client: Khortytsia National Reserve
Product / service: Touristic brand
Campaign name: Khortytsia - The Island of a Mystery
Agency network: INDEPENDENT AGENCY
Agency: Bickerstaff.756, Kyiv
Web address: https://works.bickerstaff.ooo/khortytsiaisland_/
Executive creative director: Ilia Anufrienko
Creative director: Ilia Anufrienko
Designer: Kseniia Milchenko
Account director (agency): Nataliia Blazhkun
Strategic planner / strategist: Sergey Lizunov
Music: Andrii Bezliudnyi
Additional company: Group Head: Marina Chernyavskaya Account Manager: Kate Soboleva 3d, motion Designer: Alexei Boiev Junior Strategist: Masha Kochurenko Clients: Khortytsia National Reserve Office of the President of Ukraine Metinvest Group BigCityLab