Cif - Beautiful When Clean

Creative idea

Researches indicated that clean areas and houses play an important role in making individuals feel good. We aimed to carry this insight to cities from our houses via our Beautiful When Clean project. In the campaign, we placed Cif Sea Waste Traps on Bosphorus that collect surface wastes constantly for the sake of providing a solution to the ever-increasing pollution in 20 points. And we made such projects as renewing and cleaning up the pedestrian underpasses and metrobus station. And also constructing a downtown park which is a first in Turkey in terms of compliance with social distancing rules.

Brand name: Unilever - Cif
Advertiser / client: Unilever - Cif
Product / service: Cif Sea Waste Traps, Beautiful and Clean Cities
Campaign name: Beautiful When Clean
Agency network: INDEPENDENT AGENCY
Agency: U-studio powered by Oliver / Istanbul
Additional company: Zon Turizm ve Organizasyon , Sobraz Iletişim , Mindshare , Code Istanbul , Unite.Ad , Portal Rights Management
Web address: https://temizkenguzel.com/
Art director: Mustafa Karagülmez, Yeliz Civelek, Emel Şahin, Erkan Eresen
Copywriter: Onur Aksu
Account director (agency): Gul Hosceylan Atay, Can Baykal, Teri Behiri Zonana
Agency producer: Ozan Salamcı
Digital strategist: Binnur Kardes
Additional company: Client: Unilever Marketing Director: Mine Mavi Senior Brand Manager: Natali Kasap Senior Brand Assistant Manager: Burcu Reyhan Ok Assistant Brand Manager: Defne Kiruç Media Manager: Efe Volkan Media Assistant Managers: Ecem Seven, Ece Erman