SHAKE HACK

Creative idea

Instagram introduced Shake to Reveal, a new stories feature that allows users to reveal hidden images by shaking their hands. But shaking hands is also one of the first signs of multiple sclerosis. That’s why we hacked the feature and turned it into an unexpected call for prevention.

Brand name: Hope asociation multiple sclerosis
Advertiser / client: Hope asociation multiple sclerosis
Product / service: Multiple sclerosis prevention and awareness
Campaign name: SHAKE HACK
Agency network: OGILVY
Agency: Istropolitana Ogilvy, Bratislava
Chief creative officer: Peter Darovec
Creative director: Jakub Svetlík
Art director: Katarína Sopková
Copywriter: Patrícia Al-Hadi
Account director (agency): Martin Toman
Client account director: Marek Báčik
Strategic planner / strategist: Veronika Romsauerová, Juraj Plánovský
Digital creative: Zuzana Frtúsová