Does Risk Live at Your Address?

Creative idea

After the widespread floods in Slovenia in August 2023, the major challenge for Zavarovalnica Triglav was to raise awareness among the general public, reach relevant target audiences and those affected by natural disasters, and encourage preventive action. Our carefully prepared media plan and communication strategy targeted property owners in locations with a higher risk of a particular natural disaster. To reach the selected target group, the autumn wave of the campaign included geo-targeting in outdoor and digital advertising and on the addressable TV platform. In conjunction with personalised appeals, we were very successful in our outreach.

Brand name: Zavarovalnica Triglav
Advertiser / client: Zavarovalnica Triglav / Triglav Group
Product / service: Home Insurance
Campaign name: Does Risk Live at Your Address?
Agency network: INDEPENDENT AGENCY
Agency: Herman & partnerji, Ljubljana
Media agency: Media Publikum
Additional company: Media Publikum
Web address: https://www.triglav.si/ocena-tveganja
Agency chief executive officer: Milan Slana (Herman & partnerji)
Chief creative officer: Katja Petrin Dornik (Herman & partnerji)
Executive creative director: Miha Bevc (Herman & partnerji)
Creative director: Katja Petrin Dornik (Herman & partnerji)
Art director: Gregor Čeferin (Herman & partnerji)
Copywriter: Eva Stopar (Herman & partnerji)
Designer: Tim Rebol, Ewa Bogataj (Herman & partnerji)
Account director (agency): Tina Cirman Popovič (Herman & partnerji)
Client account director: Juš Šoltes (Herman & partnerji)
Strategic planner / strategist: Katarina Marinč, Sašo Pinosa (Media Publikum)