Audi, Dynamic inventory ads, booster for the car sales

Creative idea

The creative was designed with a framework in mind that can dynamically and responsively display inventory information that can change in real time. In addition, the creative framework had to be prepared for uploading product images of different quality and size to the product database. In addition, we had to ensure that brand-specific elements (e.g. logo) could be displayed where possible (e.g. programmatic display). The resulting creative can be tailored to customer needs and personalized in real time based on data.

Brand name: Audi
Advertiser / client: Ádám Tóth
Product / service: Vehicle
Campaign name: Audi Stock Sale
Agency network: INDEPENDENT AGENCY
Agency: Dot Creative, Budapest
Media agency: Dot Creative
Web address: https://wwww.audi.hu/
Agency chief executive officer: Attila Kassitzky
Creative director: Gábor Dobos
Client account director: Attila Erős
Media director: Attila Erős
Strategic planner / strategist: Dávid Kamarás
Senior planner: Tünde Urbán