Don't grill yourself, you're not a Whopper®

Creative idea

You may say that the message about Burger King being the only food chain that prepares meat exclusively on a flame grill is well known. However, that's not the case in the Czech Republic. That's why we created a campaign that focused on the brand's DNA—grilling. We discovered that Czech people love grilling, but not in the way you might expect. They ignore the risks of overexposing themselves to the sun without proper protection. Burger King, as the master of flame-grilling, decided to take action and educate people in a lighthearted way.

Brand name: Burger King
Advertiser / client: Burger King
Product / service: Food Industry
Campaign name: Don't grill yourself, you're not a Whopper®
Agency network: INDEPENDENT AGENCY
Agency: Zaraguza CZ
Media agency: Wavemaker
Additional company: Wavemaker
Production company: Zaraguza CZ
Executive creative director: Roman Biath, Kateřina Huňová
Creative director: Vladimír Zikmund
Art director: Gabriela Bujdošová
Copywriter: Judita Ružičková, Dajana Székelyová, Matej Svoboda, Lukáš Martínek, Michal Krhut
Designer: Gabriela Bujdošová
Account director (agency): Kristína Hledíková
Strategic planner / strategist: David Červený, Lucia Urbaníková
Agency producer: Soňa Kaprálová