The Voice of Reason

Creative idea

In N. Macedonia, we live in a totally divided society. Telekom as a brand who connects, felt the responsibility to bring people together and ease these tensions. We decided to do it through the voice of someone powerful enough that will echo through the country. Goran Stefanovski the most notable author, whose life work was centered around societal, generational and political tensions. We went through thousands of pages from his books, scripts, plays, seen hundreds of hours of his interviews and lecturers, reconnecting his thoughts and crafting his words into a new narrative. That is how the story was born.

Brand name: Telekom
Advertiser / client: Macedonian Telekom
Product / service: Brand Campaign
Campaign name: Let's open up
Agency network: SAATCHI & SAATCHI
Agency: Saatchi & Saatchi Skopje
Digital agency: Saatchi & Saatchi Skopje
Production company: Sektor Film
Web address: https://www.telekom.mk
Agency chief executive officer: Aleksandra Dilevska
Creative director: Dejan Spirkoski
Art director: Jovan Petrusevski
Copywriter: Martin Miljev, Nikola Trpeski
Designer: Jovica Rafajlovski
Account director (agency): Katerina Deanoska
Client account director: Katerina Deanoska
Managing director: Jelena Vekic
Strategic planner / strategist: Eleonora Gorgeva
Pr director: Sasho Duljanov
Film production: Vladimir Anastasov and Angela Nestorovska
Director: Angel Apostolski
Director of photography: Aleksandar Pavlovic
Music: Miki Jovanovski Dzafer / Venko Mishkovski / Risto Samardjiev / Nenad Stefanovski /
Post production: Push Pull Production
Digital production: Saatchi & Saatchi Skopje
Additional company: Radmila Dimova, Emilija Andonovska, Suzana Shterjova, Julijana Tikvesanska, Elena Belevska