The Office Cleaners

Creative idea

To remind Argentinians working late that it was time to leave the office and enjoy their night out with their friends, Heineken used the only “media” able to reach employees stuck at work at night: the night office cleaners. Thanks to a partnership with the 7 biggest corporate cleaning companies, cleaners in Argentina spread Heineken’s work responsibly message, inviting workers to go to the closest bar to enjoy a free beer with their friends.

Brand name: Heineken
Advertiser / client: Heineken
Product / service: Heineken
Campaign name: The Office Cleaners
Agency network: PUBLICIS
Agency: LePub
Additional company: Publicis Argentina
Executive creative director: Eoin Sherry, Andrey Tyukavkin, Cyril Louis, Francisco Bledel
Art director: Mattia Anelli
Copywriter: Andrea Zanino
Account director (agency): Ilaria Castiglioni, Gonzalo Gutiérrez Gauna, Nicolás Gruschetsky., Daniel Marando
Client account director: Paola Natellis
Strategic planner / strategist: Monica Radulescu
Pr director: Isabella Cecconi
Agency producer: Francesca Zazzera, Cinzia Morandi
Additional company: Bruno Bertelli: Global CEO LePub, Global CCO Publicis Worldwide & CCO Publicis Groupe Italy Mihnea Gheorghiu, Cristiana Boccassini, Fernando Bellotti, Fabio Mazía: CCO Alessandro Agnellini, Daniela De Seta: ACD Ilko Petkov: Global Data Strategist Antonio Jorgaqi: Senior Experience Strategist Francois Rousseau: Global Director Experience and Innovation