Does Risk Live at Your Address?
Creative idea
The sweeping floods and landslides in Slovenia two years ago revealed significant gaps in the insurance coverage of Slovenian homes, indicating that about a third of them were uninsured, and even more were insured inadequately. Zavarovalnica Triglav responded to the historic damage with an innovative tool that informs people of their property’s risk level. Using official databases and our own claims data, we have developed a unique solution: a digital tool in the i.triglav app that allows users to check their home’s exposure to natural disasters (earthquakes, floods, hail, lightning strikes) and adjust their insurance coverage to the actual risk.
Brand name: Zavarovalnica Triglav
Advertiser / client: Zavarovalnica Triglav / Triglav Group
Product / service: Home Insurance
Campaign name: Does Risk Live at Your Address?
Agency network: INDEPENDENT AGENCY
Agency: Herman & partnerji, Ljubljana
Media agency: Media Publikum
Additional company: Media Publikum
Web address: https://www.triglav.si/ocena-tveganja
Agency chief executive officer: Milan Slana (Herman & partnerji)
Chief creative officer: Katja Petrin Dornik (Herman & partnerji)
Executive creative director: Miha Bevc (Herman & partnerji)
Creative director: Katja Petrin Dornik (Herman & partnerji)
Art director: Gregor Čeferin (Herman & partnerji)
Copywriter: Eva Stopar (Herman & partnerji)
Designer: Tim Rebol, Ewa Bogataj (Herman & partnerji)
Account director (agency): Tina Cirman Popovič (Herman & partnerji)
Client account director: Juš Šoltes (Herman & partnerji)
Strategic planner / strategist: Katarina Marinč, Sašo Pinosa (Media Publikum)
