DOZZ

Creative idea

In our fast paced world, no one seems to have time to eat properly. 48% of employees skip lunch once a week while fast food and unhealthy snacks have become norm. Food Vision, a start-up dedicated to revolutionising the way we eat, wanted to bring one of the most iconic healthy foods back in the spotlight: soup. Now enjoyable on the go, fresh from the fridge, in a can. That’s how DOZZ was born. A curious alternative to skipping meals and eating badly. A product that once tried, brought back soup as the lunch choice for every day, no matter how busy.

Brand name: DOZZ
Advertiser / client: Food Vision
Product / service: FMCG
Campaign name: DOZZ Soup in a can
Agency network: INDEPENDENT AGENCY
Agency: AIN'T Milan
Production company: Saga film
Agency chief executive officer: Jorg Riommi
Chief creative officer: Jorg Riommi
Executive creative director: Ruxandra Papuc
Creative director: Javier Gelpi De Fez
Art director: Arturo Vittorioso, Nadejda Ghilca
Copywriter: Javier Gelpi De Fez
Designer: Arturo Vittorioso, Dmytro Shevchenko, Nadejda Ghilca
Account director (agency): Ivanna Skulska-Lowe
Client account director: Ivanna Skulska-Lowe
Pr director: Romanita Oprea
Film production: Saga film
Post production: Saga film
Post production producer: Eduard Draghici