KFC x Yenlik

Creative idea

Idea: As KFC wanted to become closer to people through the app, we decided to make American brand feel local. We created the first musical collaboration between KFC and Yenlik, a unique Kazakh hip-hop star and ex-school teacher. Execution: “Thanks to the new app, no matter where you are and what you do, KFC is always close to you” – to convey this idea, together with Yenlik we wrote a song and shot a music video called DAM (taste), which reveals singer’s search for herself.

Brand name: KFC
Advertiser / client: KFC
Product / service: KFC Delivery
Campaign name: Kazakh Fried Chicken
Agency network: INDEPENDENT AGENCY
Agency: Seed, Almaty city
Web address: https://youtu.be/SOjld6fVIMA
Art director: Vladimir Chetvertikov
Copywriter: Rasul Abidov
Account director (agency): Artur Karabajak
Client account director: Elena Brazhnikova