The Age of (In)Accessibility

Creative idea

Accessibility is often invisible to those who don’t need it — until they face a barrier themselves. To break this ignorance, we turned an overlooked issue into a tangible, emotional experience. “The Age of (In)Accessibility” was a unique exhibition set among masterpieces in the National Museum in Cracow. Each of the 11 exhibits, co-created with people with disabilities, invited the public to feel exclusion. A 360° rollout followed — with PR, social media, digital, influencers, TV, outdoor, and a language guide on Gazeta.pl. The strategy “Make the invisible visible” made accessibility a national, cultural, and political priority.

Brand name: Avalon Foundation
Advertiser / client: Avalon Foundation
Product / service: Exhibition
Campaign name: The Age of (In)Accessibility
Agency network: INDEPENDENT AGENCY
Agency: Agencja Nie Do Ogarnięcia | Poland
Media agency: Grandes Ideas
Additional company: National Museum in Cracow
Production company: Warsaw Production Team
Web address: https://www.fundacjaavalon.pl/
Chief creative officer: Marcin Sikorski
Creative director: Artur Karwala
Art director: Piotr Cebo
Copywriter: Małgorzata Wasyl
Account director (agency): Jakub Kulasa
Client account director: Teresa Skorupa
Media director: Mariola Wróblewska
Managing director: Helena Szczuka-Kalenský
Pr director: Agencja Hope
Photographer: Maciej Krüger
Director: Katarzyna Grabek
Post production: Vein
Digital creative: Filip Staszewski
Additional company: Museum: Iwona Parzyńska – Director’s Plenipotentiary & Head of Accessibility; Dagmara Marcinek – Head of Marketing; Monika Tworzydło – Accessibility Specialist; Marta Staszków – Designer; Iza Rak – PR; Marta Młynarska – Marketing Head. 
Avalon: Anna Wysocka – Comms; Paulina Liberadzka – Sr PR & Marketing; Maria Wachowicz – PR & Marketing. 
Agency: Katarzyna Witkowska – Social Media Lead; Monika Borodenko – Senior SM; Daniel Kusak – Paid Media; Roman Lorent - Chief Technology Officer