Stumbro STARKA

Creative idea

Drunk only by young students and peasants in the province, Starka was a traditional Lithuanian drink of rough taste and bad repute. We decided to turn its taste – the biggest weakness – into its biggest advantage and selling point, positioning the drink as one that only rough men can handle, and saving its reputation in the process.

Brand name: Stumbro STARKA
Advertiser / client: AB Stumbras
Product / service: Rough Herbal Drink
Campaign name: There is no place for smoothness
Agency network: OGILVY
Agency: Adell Taivas Ogilvy, Vilnius
Additional company: Dansu, AB Stumbras
Production company: Dansu production House
Creative director: Dominykas Žilėnas, Tomas Karpavičius
Art director: Rūta Baradinskaitė
Copywriter: Dominykas Žilėnas
Account director (agency): Akvilė Navickienė, Simas Bačiulis
Director: Ernestas Jankauskas
Music: Viktoras Vaupšas