SHOWCASE

Open your wild

Entry code: F47004GD19
Agency: Garlic Sofia
Advertiser / client: Chucky's Coffee&Culture
Group: F. DESIGN, Packaging Design

Creative idea

Chucky's Coffee&Culture - a hub for young creative locals and opinion leaders - launched their new special selection of coffee blends for home usage and we made the packaging appealing to those urban jungle lovers. We chose 12 exotic wild animals, according to the specific origin of every coffee blend, and showed their inner power, expressed through their eyes. Using direct eye contact with the animals, we keep the viewer engaged with the label, just as the coffee keeps you on point. Chucky’s coffee allows you to show your full potential, to be yourself, to be free, to Open your wild.

Brand name: Chucky's Coffee&Culture
Advertiser / client: Chucky's Coffee&Culture
Product / service: Coffee packaging design
Campaign name: Open your wild
Agency network: INDEPENDENT AGENCY
Agency: Garlic Sofia
Executive creative director: Georgi Tsekov
Art director: Miroslav Krustev
Copywriter: Dimitra Mircheva

Image

Signup to our NEWSLETTER