BAR OF THE WORLD

Creative idea

Heineken’s® firm promise: same great taste in 192 countries. However, in Romania's media context, this was hard to believe after the European Commission found proof of many products having a lower quality in Eastern Europe. To prove our promise, we created an immersive brand experience meant to take skeptical Romanians on a beer-tasting journey around the world. We redesigned an entire building to recreate the experience of Brazil, Japan, Iceland and The Netherlands, where people could taste Heineken® brought from those exact locations. With 92% of visitors agreeing, we have proven Heineken® has the same great taste everywhere.

Brand name: Heineken
Advertiser / client: Heineken
Product / service: BEVERAGES
Campaign name: BAR OF THE WORLD
Agency network: MCCANN WORLDGROUP
Agency: MCCANN BUCHAREST
Additional company: MOMENTUM ROMANIA
Web address: https://www.heineken.com/ro/agegateway?returnurl=%2fro%2fBOTW
Executive creative director: Catalin Dobre
Creative director: Ionut Moscu
Art director: Ramon Gorjanu-Radu
Copywriter: Alecsandra Popa, Javier Gelpi De Fez
Account director (agency): Beatrice Cicu, Miruna Atomei, Raluca Dinu, Emma Tudorache, Alexandra Slotea
Client account director: Ana Harasim, Corina Nicolae
Managing director: Andrei Toniuc
Strategic planner / strategist: Anne Rose Schepp, Loredana Barla
Event production: Daniel Munteanu, Aurelian Aldescu