ANTIPRINCESS

Entry code: T02001GD19Agency: Havas IstanbulAdvertiser / client: VEET
Group: T Brand building, T02 Brand Repositioning

Campaign idea

Because of social media, Gen Z has been exposed the huge number of perfect woman visuals every day. This creates an anxiety of having to be beautiful rather than revealing their natural beauty and joy of their age. For changing this distractive norm; instead of focusing on ‘beauty’ we decided to own ‘self-confidence’ and remind them the fact they have already known: ‘Beauty is not someone’s outward appearance. Being beautiful actually having enough courage to be yourself.’ So, we created an ‘anti-princess movement’, that was perceived as it was created by them not by a brand.

  • Brand name: RB / VEET
  • Advertiser / client: VEET
  • Product / service: personal care/ wax strips
  • Campaign name: ANTIPRINCESS
  • Agency network: HAVAS WORLDWIDE
  • Agency: Havas Istanbul
  • Additional company: HAVAS MEDIA
  • Production company: PToT
  • Web address: https://www.youtube.com/watch?time_continue=1&v=03P5V_WUJFU
  • Executive creative director: Ergin Binyıldız
  • Creative director: Yavuzhan Gel
  • Art director: Ahmet Hüsrev Sefer, Betül Saykan, Dilara Tuncer, Can Yaylacıkoral
  • Copywriter: Tuğçe Kısacık, Yavuzhan Gel
  • Account director (agency): Cemre Eskici
  • Client account director: Berk Yılmaz;
  • Media director: Esra Ezibay
  • Strategic planner / strategist: Ayça Çınar
  • Photographer: Kerem Çobanlı
  • Film production: PToT
  • Director: Emre & Gözde
  • Music: FFW
  • Screenwriter: Muratcan Gökçe
  • Agency producer: Sıla Salgın, Gözde Bilir
  • Post production: Imaj
  • Digital creative: Havas Istanbul
  • Additional company: branded content agency: Contentine General Manager: Özer Sata Managing Partner: Berk Doğan, Gizem Akbulut