ANTIPRINCESS

Šifra: T02001GD19Agencija: Havas IstanbulNaročnik komunikacij: VEET
Skupina: T Brand building, T02 Brand Repositioning

Ideja kampanje

Because of social media, Gen Z has been exposed the huge number of perfect woman visuals every day. This creates an anxiety of having to be beautiful rather than revealing their natural beauty and joy of their age. For changing this distractive norm; instead of focusing on ‘beauty’ we decided to own ‘self-confidence’ and remind them the fact they have already known: ‘Beauty is not someone’s outward appearance. Being beautiful actually having enough courage to be yourself.’ So, we created an ‘anti-princess movement’, that was perceived as it was created by them not by a brand.

  • Ime znamke ali podznamke: RB / VEET
  • Naročnik komunikacij: VEET
  • Izdelek / storitev: personal care/ wax strips
  • Ime kampanje: ANTIPRINCESS
  • Agencijska mreža: HAVAS WORLDWIDE
  • Agencija: Havas Istanbul
  • Druge sodelujoče agencije oz. Partnerji: HAVAS MEDIA
  • Produkcijska hiša: PToT
  • Spletni naslov: https://www.youtube.com/watch?time_continue=1&v=03P5V_WUJFU
  • Izvršni kreativni direktor: Ergin Binyıldız
  • Kreativni direktor: Yavuzhan Gel
  • Umetniški direktor: Ahmet Hüsrev Sefer, Betül Saykan, Dilara Tuncer, Can Yaylacıkoral
  • Tekstopisec: Tuğçe Kısacık, Yavuzhan Gel
  • Direktor projektov: Cemre Eskici
  • Direktor odnosov z naročniki: Berk Yılmaz;
  • Strateški medijski načrtovalec: Esra Ezibay
  • Strateg: Ayça Çınar
  • Fotograf: Kerem Çobanlı
  • Filmska produkcija: PToT
  • Režiser: Emre & Gözde
  • Glasba: FFW
  • Scenarist: Muratcan Gökçe
  • Producent - agencija: Sıla Salgın, Gözde Bilir
  • Post produkcija: Imaj
  • Vodja digitalnih projektov: Havas Istanbul
  • Druge sodelujoče agencije oz. Partnerji: branded content agency: Contentine General Manager: Özer Sata Managing Partner: Berk Doğan, Gizem Akbulut