Memes campaign

Campaign idea

Our contest has been running for years and it’s simple. All you have to do is to send one SMS, we call a randomly chosen competitor once a day and if he picks up the phone with the words: 'I listen to Radio Expres', he wins the money. Easy? You wouldn't believe how many say 'Hello!'. Our listeners love the thousands of euros-worth competition, but the numbers have shown that the youngest audience segment is still underrepresented. That is why we have decided to talk to them using their own language - the memes. We revealed what happened before the famous meme posters. Failed calls with Radio Express.

Brand name: Radio Expres
Advertiser / client: Radio Expres
Product / service: Radio services
Campaign name: Memes campaign
Agency network: INDEPENDENT AGENCY
Agency: PS:Digital, Bratislava
Production company: Playground13
Executive creative director: Peter Šebo
Creative director: Peter Šebo
Art director: Simona Šebestová, Patrik Dinh Thien
Copywriter: Marián Psár
Account director (agency): Kristína Liková
Client account director: Tomáš Halmeš
Media director: Ivana Kuncová
Managing director: Róbert Szabó
Director: Martin Marček