The Unknown Platform

Campaign idea

The idea was to build a platform that allowed brands to tell their stories in ways that were strongly linked to this epic film, Unknown Soldier. This way all the content from the brands in turn also promoted the movie and thus helped in building the biggest phenomenon in Finland for the country’s centenary celebrations. The brands investment in media with their Unknown Stories and their large communities in social media significantly multiplied the movie’s reach.

Brand name: Unknown soldier
Advertiser / client: Elokuvaosakeyhtiö Suomi 2017 Oy
Product / service: Unknown soldier
Campaign name: The Unknown Platform
Agency network: INDEPENDENT AGENCY
Agency: hasan & partners, Helsinki
Additional company: Elokuvaosakeyhtiö Suomi 2017 Oy, Arilyn, SF Studios, Post control, Mediatoimisto Voitto
Production company: Elokuvaosakeyhtiö Suomi 2017 Oy, SF Studios, Arilyn
Executive creative director: Eka Ruola, Creative
Art director: Jarkko Talonpoika, Creative
Copywriter: Anu Niemonen, Creative
Account director (agency): Jutta Casén, Account manager
Film production: Elokuvaosakeyhtiö Suomi 2017 Oy/ Producers: Mia Haavisto, Mikko Tenhunen
Director: Aku Louhimies, Director and producer
Director of photography: Mika Orasmaa
Post production: Post Control
Post production producer: Jukka Kujala
Digital production: Marika Rönkkö
Digital creative: Turo van Liere, UI/UX Designer
Additional company: SF Studios: Jutta Hopp Benjamin Mercer, Editor Community Managers: Vivian Nieminen, Noora Kirjavainen Juha-Pekka Kontulahti, Production AD Arilyn: Otso Kähönen Mats Havia Eeva Jäntti Toni Marttila Media agency: Mediatoimisto Voitto