IKEA Lublin store launch campaign

Campaign idea

IKEA was introduced to Lublin as if it were a new neighbor coming to the neighborhood. We “built” a house from scratch, using traditional media as well as our own communication channel for a few months. In each stage, we tried to create and maintain good neighborly relations. We said hello (literally on our OOH), we gave the inhabitants of Lublin a gift which they chose themselves, we created a space where they could get to know the brand and finally we invited them for a big housewarming party, as will new neighbor in Lublin do.

Brand name: IKEA
Advertiser / client: IKEA Retail
Product / service: IKEA Lublin store
Campaign name: IKEA Lublin store launch campaign
Agency network: INDEPENDENT AGENCY
Agency: Agencja Warszawa, Warsaw
Additional company: Agencja Warszawa
Copywriter: Ewa Pniak
Designer: Karolina Kowalewska
Account director (agency): Katarzyna Grzeszczak
Client account director: Piotr Mach
Additional company: Account Manager - Joanna Lecka Community Manager - Justyna Domaszewicz Strategy consultant - Marta Samsonov Regional Marketing Manager IKEA Retail - Gustaw Jakubowski Local Marketing Leader IKEA Lublin - Dagmara Wolańska