Love Stories

Campaign idea

Two Brands: Bushe Bakery Cafe, the perfect place for a date, has opened a new location, and the Sansara Band, with a new love song- both wanted to reach the same audience: those who like to share their most important experiences on social media. The campaign was born from a real love story. Meet Nikolay, Bushe's young baker, who fell in love. We helped him relate his feelings via Instagram Stories for the people followed by the girl he loves. In one day, he broke through into over 100 Instagram Stories belonging to famous musicians, actors, comedians, dancers, photographers, models, and many of her friends.

Brand name: BUSHE Bakery
Advertiser / client: BUSHE Bakery
Product / service: BUSHE Bakery
Campaign name: Love Stories
Agency network: INDEPENDENT AGENCY
Agency: Voskhod, Ekaterinburg
Additional company: Stereotactics
Production company: Stereotactics
Web address: https://www.facebook.com/BusheBakery/videos/1530713373671805/
Executive creative director: Andrey Gubaydullin
Copywriter: Daria Ovechkina, Anton Rozhin, Georgy Kornilov, Artem Epanchintsev, Alexander Gagarin
Post production: Ilya Linetsky