BIHOR COUTURE

Campaign idea

Fashion house Dior included a Romanian jacket from Bihor in their couture collection and sold it for 30.000 euro. Nothing returned to the original creators, because no credit was given. To help authenticity survive, Beau Monde, a fashion magazine with 100% original Romanian content, decided to take a stand against cultural appropriation and launched BIHOR COUTURE, a brand that sells authentic fashion pieces and returns money to the local communities. We launched with a fashion content series, featuring our eccentric designers, and even invited Dior to Bihor, to join forces with local craftsmen and create a new design together.

Brand name: BEAU MONDE
Advertiser / client: BEAU MONDE STYLE
Product / service: PUBLISHING
Campaign name: BIHOR COUTURE
Agency network: MCCANN WORLDGROUP
Agency: MCCANN BUCHAREST
Additional company: MRM // MCCANN BUCHAREST, UM ROMANIA
Production company: Videoedit
Web address: http://www.bihorcouture.com/
Executive creative director: Adrian Botan, Catalin Dobre
Creative director: Ioana Zamfir
Art director: Adrian Rusu, Sabina Popa
Copywriter: Adina Cirstea
Account director (agency): Alexandra Albu, Andra Sania
Client account director: Roxana Dobrita
Pr director: Carmen Bistrian, Corina Nica
Director: Andrei Mandru, Valentin Ruscan (Second Unit)
Director of photography: Radu Voinea
Music: Argatu, Vlad Gheroghiu
Agency producer: Tiberiu Munteanu, Alex Popa, Alexandru Ionescu
Post production: Andrei Cotarta
Digital production: Andreea Sofrone, Bianca Ciobanu
Digital creative: Bianca Urdea, Alexandra Visan