90 Years. One Goal.

Creative idea

A Jumper’s View into Unity: This powerful visual draws the viewer into the unique perspective of a ski jumper poised on the edge of the ramp, ready to launch into more than just air but into a shared vision of the world. It is a world defined by ninety years of tradition, by the excitement and connection of global audiences and by the growing importance of sustainability as a guiding principle for major sporting events. The ramp covered in snow is no longer only a platform for flight. It becomes a symbolic runway that carries messages of responsibility, ambition and unity. Each flake of snow reflects the magnitude of what is at stake: more than five hundred million viewers following the competition, a zero waste goal that redefines how events can be hosted and the powerful image of five continents joined together by one passion. As the ramp extends into the horizon, the Mastercard logo blends seamlessly into the skyline, reminding us that this is not merely a sporting spectacle but a movement that connects people across borders. It is about unity, responsibility and collective purpose. For the jumper, every leap is both personal achievement and shared statement, a moment where tradition meets modern responsibility and where sport becomes a platform for positive global impact. To jump here means to embrace a shared future, one in which sustainability, innovation and human connection take flight together. Supporting this event is more than supporting athletes. It is about being part of a narrative of global resonance, about celebrating responsibly, and about leaving behind a legacy that will inspire long after the snow has melted and the cheers have quieted.

Agency: THE OTHER d.o.o.
Authors: Lara Burkat Vončina in Alenka Mivšek