Eat This Paper

Entry code: Z14001GD19Agency: Kindred., PragueAdvertiser / client: CARE Ceska republika - Care CZ
Group: Z Social Good, Z14 Non-profit social good

Campaign idea

CARE CZ asked us for a print that will help stop hunger in Africa. We’ve created a print ad that Czech has never tasted before. An edible print with the same kcal intake as an average African tends to have. After the Young Lions CZ gold we’ve brought the draft to reality. With the perfect partner: Eska restaurant. All the prints sold out in just 65 days. Supported by 30 czech influencers. For free! We’ve reached a million people in digital only. We’ve gained 202 808 CZK AVE. But most importantly: we've helped to rescue hundreds of children.

  • Brand name: CARE
  • Advertiser / client: CARE Ceska republika - Care CZ
  • Product / service: non-profit organization
  • Campaign name: Eat This Paper
  • Agency network: PUBLICIS
  • Agency: Kindred., Prague
  • Additional company: MSL
  • Executive creative director: Nikola Foktova
  • Creative director: Nikola Foktova
  • Art director: Adam Citta
  • Copywriter: Nikola Foktova
  • Designer: Adam Citta
  • Account director (agency): Jana Hrdinova
  • Pr director: Adela Vasickova