Bingo

Creative idea

We got a brief to promote the leading B&H retail chain Bingo, as a one-stop shop – a place where you can buy EVERYTHING. So, we challenged a famous actor to live in Bingo, built him a home and let everyone know the location where he will eat, sleep, and live for the next seven days. He shared his experience online and what an experience it was. From hanging out with employees, to playing daily games and challenges with customers. Offline to online, it exploded with thousands of people coming to the store and millions tuning in online daily.

Brand name: Bingo
Advertiser / client: Bingo
Product / service: Retail chain
Campaign name: U Bingu sam izazov
Agency network: INDEPENDENT AGENCY
Agency: Via Media, Sarajevo
Digital agency: Via Media
Production company: Via Media
Web address: http://www.bingotuzla.ba/)
!n/f[label_opt1:]: 2
Executive creative director: Haris Mujanović
Creative director: Damir Ruvić, Irfan Avdić, Elma Kadrić
Art director: Damir Ruvić
Account director (agency): Nina Radojčić
Client account director: Elma Kadrić, Haris Mujanović
Strategic planner / strategist: Elma Kadrić
Pr director: Nina Radojčić
Director: Irfan Avdić
Director of photography: Faris Avdić
Agency producer: Rusmir Efendić
Post production producer: Naida Lindov
Digital production: Via Media
Digital strategist: Elma Kadrić
Digital creative: Adda Ćirić; Baris Šabić