Patrik Partl

Owner and Creative Director, Brokkoli Advertising, Austria

Patrik began his career in the advertising industry in 1997 at DDB WIEN as a Copywriter. This initial position allowed him to develop foundational skills in advertising communication and discover his passion for creative writing. A year later, he moved to Havas, where he further honed his skills and worked on various campaigns.

In 1999, Patrik joined the team at Rock & Partner. During this time, he deepened his understanding of brand strategy and creative conceptualization. His experiences at these agencies laid the groundwork for his later role as an Executive Creative Director.

2002 marked a turning point in Patrik's career when he was appointed Executive Creative Director and a member of the Board at FCB. During his twelve years there, he significantly contributed to the development and implementation of creative strategies and supported the agency's growth.

Since 2014, Patrik has been leading his own advertising agency, Brokkoli Advertising. Here, he focuses on developing innovative advertising solutions and leading a creative team characterized by commitment and talent. The agency has made a name for itself and serves a variety of renowned clients.

In addition to his agency work, Patrik has also launched educational initiatives, including the Copywriter School of Vienna and the Design Basics Foundation Course in Vienna. These projects reflect his commitment to the education and promotion of emerging talents in the advertising industry.

Throughout his career, Patrik has received several awards, including 1 Golden Drum Grand Prix, 2 Cannes Lions, 5 ADC Europe Awards and over 150 more international Awards. These recognitions affirm his creative abilities and contribution to the advertising industry.

Patrik's client list includes well-known brands such as Sony, Airwalk, Generali, Red Bull, Nivea, Vichy, Diners, Siemens, Peugeot, Lexus, and Philips. His work with these clients demonstrates his ability to adapt to different industries and market needs.

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