Mariann Forgács
Co-Founder and Co-President, Be Social, Hungary
Mariann is considered one of the most well-known social media experts in the Hungarian market. She regularly appears at professional conferences, in trade media, and teaches at universities. Her expertise is frequently sought by mass media, she serves as a jury member in industry competitions, and she is also an active content creator.
In 2010, she co-founded Be Social Kft. with her business partner, establishing one of Hungary’s first digital agencies focused on social media. Since then, she has held the position of co-managing director.
Together with the BeSocial team, they not only create and manage social media content but also engage in strategic planning and execute complex campaigns. Their portfolio includes brand launches, repositioning projects, TV commercials, billboard campaigns, and event management.
The company also conducts industry surveys. Every two years, they monitor the digital habits of young people aged 14-25 regarding social media usage, and their latest research focused on the online behavior of seniors.
Seven years ago, they launched their Be Social Academy, a training program designed for talented young professionals at the beginning of their careers.
In recent years, alongside her daily management responsibilities, Mariann has been responsible for ensuring BeSocial's visibility and exploring new business opportunities.
In 2024, she ranked 10th on the Top 50 Digital Experts list and has been a jury member for Forbes' Most Valuable Hungarian Influencers list for the second consecutive year.
In 2025, she was elected as the IAB Hungary Influencer Working Group leader.
Mariann was one of the faces of the 2024 International Women’s Day campaign by the Hungarian Managers’ Association, focusing on digital child protection. This year, she is also actively participating as a mentor in the association’s mentorship program.
Beyond her role as managing director of BeSocial, she recently became the professional leader of the Online Marketing Academy, an education-focused company. Additionally, she serves as a strategic communication advisor for Skillbot AI Kft., a company specializing in AI-based application development.
Her biggest challenge for 2025 is the strategic planning and execution of the synergistic operation of all three companies.
Mariann is also an active digital content creator. On TikTok, she regularly shares valuable insights, knowledge, and behind-the-scenes information about the digital world with her audience on her channel “Screenfalak mögött” (Behind the Screens). "
