Veta has dedicated the past 20 years to working in TV and commercial productions.
She has a diverse background and has cultivated a passion for creating compelling content. In a bold move in 2021, she founded her own independent production company, “Picky Productions” a venture that has swiftly transformed into one of Greece's most distinguished and sought-after boutique production houses. Esteemed within the industry, she continually strives to infuse high production values and efficiency into every project, creating campaigns that resonate with impact and meaning.
Her work has garnered acclaim, receiving awards such as Effie awards, Golden Drum, D&AD and in Cannes.
Material she has produced has not only graced the pages of Lürzer's Archive but has also been celebrated as Editor’s Pick on major platforms like Shots, LBBOnline, The Drum, Ad Age, Ad Week, Ads of the World, and more, solidifying her footprint in the global creative landscape.