Edgaras Petručionis

Director of Strategy, Havas Creative Vilnius, SOMA agency, Lithuania

Edgaras is a creative strategist and a digital marketing expert with multidisciplinary skills and 10+ years of experience working with a wide variety of brands in the Baltic states. For the last couple of years, he's been based in Lithuania and is leading a team of strategists for Havas Creative Vilnius and SOMA agency – both part of Havas Group – one of the world's largest global communications groups. This team is responsible for 100+ clients & their advertising strategies in Lithuania, Latvia & Estonia.

The creative market has entered the age of cynicism and during this shift his mission has been very simple: to make a meaningful difference to the brands, the businesses and the lives of the people he works with. This translates to campaigns that are relevant, impactful and remembered by corresponding target audiences.

During his time at different agencies Edgaras has created social media & digital strategies for some of the world‘s leading brands such as KFC, Mercedes-Benz, Jägermeister, SEB, Huawei, Telia, Jacobs (JDE), Red Bull, Nivea, Mars and many others.

When he is not immersed in the world of advertising, Edgaras devotes his time to music, fashion and studies about digital transformation. He is also a lecturer with his own courses about creative strategy & social media advertising.

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