Tetiana Popova
Managing Partner, Mex Arena, Ukraine
Tetiana is managing partner of Mex Arena (affiliate of Havas in Ukraine). She has 20+ years’ experience working across Ukraine, on both local and international clients, across most industries from automotive, utilities, retail and FMCG. She is passionate about creative media solutions and products that grow brands through genuine insight.
Tetiana started her career in Ukraine where she worked over the course of 10 years at Bates Saatchi and Initiative Media as media and later general director. From 2000 Tetiana created local media agency Media Expert and then became the partner of Mediaedge:cia.
From 2008 Tetiana joined the Havas Group family and became a managing partner partner of Mex Arena (affiliate of Havas in Ukraine).
From 2004 Tetiana was elected as board member of the Ukrainian Advertising Coalition.
In 2007 Tetiana agency was shortlisted in media category at the Cannes Lions International Advertising Festival.
In 2010 she was honored with the reward from All-Ukrainian Advertising Coalition "Sled v Reclame" ("Footprint in Advertising") for the contribution to the development of Ukrainian advertising market.
Tetiana was a jury member in various festivals in Ukraine and Eastern Europe: Golden Hummer (Riga) Kyiv As Festival, Golden Propeller festival etc.
