Kaspars Eglītis is a visionary creative force shaping Baltic advertising, multimedia, and exhibition landscapes. As the President of the Latvian Art Directors Club and Executive Creative Director at TBWA\Latvia, Kaspars has led the creation of award-winning campaigns both locally and globally for such clients like McDonald’s, Riga International Airport, and Luminor Bank. His storytelling mastery extends beyond advertising into the cultural sphere, curating impactful local museum exhibitions and art. From leading Latvia’s Expo Pavilion in Dubai to crafting large-scale experiences like the Riga City Festival drone show and the AI symphony at Riga International Airport, Kaspars fuses creativity, technology, and cultural depth—always pushing the boundaries of storytelling.