Telling Stories About Stories

When Netflix members log in, they often see that the content on their homepage is quite different from what their family or friends see. And it’s not just the recommendations that are unique to each member on Netflix—the images and videos that surface with the content are also personalised. During this session, you will find out what role plays creativity in making the promotional assets on Netflix relevant to each audience at a specific time. Dániel will talk about how his team leverages data to fuel their creativity and dive into why the videos and artwork they produce might look different from the theatrical trailers and posters we’re used to seeing.